Informal Dumping & Civic Duty
Replacing the habit of informal dumping with a shared sense of responsibility for the places we all share.
Overview
What this program is about.
Most of the plastic polluting our surroundings didn't get there by accident. It arrives through informal dumping — the slow, everyday habit of treating a roadside, an empty lot, a corner or a riverbank as somewhere waste simply goes. It's rarely malicious. It's normal. And that's exactly the problem.
We work to make it un-normal. Through community conversations, local hiring, and visible, repeated cleanups, we help people see their surroundings not as someone else's responsibility but as a shared inheritance — one that civic duty, not enforcement alone, keeps clean.
When a community starts treating dumping as unacceptable, the change outlasts any single cleanup. Places that took years to fill up stay clear, because the people who live there have decided they should.
What we do
On the ground, this looks like…
Naming the habit
We start honest conversations about informal dumping — without blame, but without looking away either.
Community ownership
We hire and train locally, so the people who live in a place lead the effort to protect it.
Visible, repeated presence
Regular cleanups signal that a place is cared for — and cared-for places attract less dumping.
Civic duty over enforcement
Lasting change comes from shared responsibility, not just rules and fines.
Why it matters
The stakes, plainly.
Informal dumping is the single largest source of plastic entering our streets, soil and waterbodies.
Habits change fastest when the people around you change theirs — community is the lever.
A sense of ownership keeps a place clean long after the volunteers have gone home.
Stand up for your neighbourhood
Civic duty starts with one person deciding it's their responsibility too. Join a drive, or help us reach the next community.
More of our work
